Performance Marketing & Growth Specialist

Timothy Ukaegbu

Driving **7+ years** of verifiable user acquisition, ROAS optimization, and LTV growth across paid social, search, and programmatic channels in high-growth African markets.

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Verifiable Impact & Key Metrics

200K+

Users Acquired

For Moniepoint personal banking app in six months.

20%

CPI Improvement

Achieved through A/B testing, creative iteration, and channel optimization.

50K+

Users Activated

In Sub-Saharan Africa via product marketing and community strategy (Meta).

75%

CSAT Increase

By resolving client brief issues and improving execution (Alime Media).

Performance × Growth × Strategy: The Core Philosophy

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Data Advocacy

Every strategy must be rooted in deep data. I ensure **full attribution transparency** and turn complex metrics into actionable growth decisions.

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Digital Training

I don't just execute; I guide teams and advocate for a dynamic, efficient digital lifestyle, pushing boundaries and maximizing skill sets.

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Fintech Scalability

Expertise in high-stakes, multi-million budget environments (Moniepoint, Ad Dynamo) focused on maximizing ROAS and LTV.

Skills & Tech Stack

Core Marketing Capabilities

  • → Strategy & Implementation (Full Funnel)
  • → ROI-Driven Budget Allocation & Optimization
  • → Digital/Campaign Analysis & Reporting
  • → AI-Driven Creative Testing & Campaign Execution
  • → Cross-Functional Alignment (Product, CRM, Brand)
  • → Community Management & User Retention

Paid Channels & Ad Platforms

  • Facebook Ads & Instagram Ads
  • Google AdWords (Search, Display, YouTube)
  • Twitter Ads, LinkedIn Ads
  • Programmatic & Affiliate Marketing

Attribution & Data Tools

  • MMPs: Appsflyer, Adjust, Singular
  • Facebook Pixel & Conversion APIs (CAPI)
  • G-Suite Apps (Sheets, Slides, Docs)
  • Cohort Analysis & Funnel Visibility

Career Timeline

1

JAN 2024 – PRESENT

Performance Marketing Specialist

Moniepoint (Fintech)

  • **Owned full acquisition strategy** (social, search, programmatic) for personal banking app, achieving **200K+ users** in six months.
  • Managed **multi-million naira budgets**; boosted CPI efficiency by **20%** via A/B testing and AI tools.
  • Implemented full-stack attribution (MMPs, CAPI) for accurate cohort analysis and LTV tracking.

JULY 2022 – JAN 2024

Client Partner (FSI and Telcos)

Ad Dynamo

  • Consulted leading Fintechs (Opay, PalmPay, Moniepoint) on **multi-million-dollar acquisition campaigns**.
  • Provided strategic guidance on **CAC reduction, ROAS optimization, and LTV growth** across African markets.
  • Ensured accurate measurement and funnel visibility using attribution tools (Appsflyer, Adjust).
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3

JULY 2019 – JUNE 2022

Product Marketer (Community & Education)

Meta (via Teleperformance)

  • Increased user acquisition by **10% MoM** through effective product adoption strategies.
  • Activated over **50,000 users** in Sub-Saharan Africa within one year.
  • Achieved **70% click-through rates** using message experimentation (email) for revenue generation.

JUN 2018 – JUN 2019

Marketing Specialist

Craneburg Construction

  • Increased website traffic by **30% in 5 months** through SEO and social media content.
  • Defined and maintained brand identity and developed the organization-wide digital media strategy.
4
5

FEB 2018 – JUN 2018

Digital Lead

Alime Media Limited

  • Achieved **80% increase in customer retention** through excellent execution of client briefs.
  • Managed brand sentiment on digital platforms, driving positive results.

Ready to Accelerate Your Growth?

Let's discuss how a dedicated, data-driven performance strategy can optimize your CAC and maximize LTV.

Email:

Timothyukaegbu@gmail.com

Phone:

+2348136591585